Optimized Star CRM: activity breeds activity.
An activity-tracking CRM for car, powersports, RV and marine dealerships. It counts calls, texts, appointments and follow-ups against a daily goal for each department.
The problem
The deal is the result; the calls, texts and appointments are what lead to it. Too often managers find out who wasn't making calls at the end of the month, when it's too late to fix.
What we built
A CRM where the unit of progress is activity. Each person has a daily goal, a count, and a board everyone can see. Goals are plain counts, with no weighting, on purpose.
- Every table is scoped to a store, and the database enforces it
- The database decides what counts as activity, at the moment it's logged
- Hand-logged activity is marked self-reported
- A preview mode with sample data, used for demos
- A signed partner API so a channel partner can switch stores on or off
What's next
Automatic capture (email, calendar, an ADF/XML lead inbox), then phone and text, then DMS connections. Changelog
| Status | Pilot |
|---|---|
| URL | app.optimizedstar.com |
| Who it's for | Dealership sales, BDC, service and F&I |
| Channel partner | Elite FI Partners |
| Stack | React, Tailwind, Supabase (Postgres with row-level security) |
| Pilot start | Fall 2026 |
Screens
See how it would work at your store.
Book a 30-minute walkthrough of the CRM with sample data and, if you want, a look at your website.