Audit your dealer site in an afternoon.

Search basics

• Every page has its own title and descriptionVDP titles include year, make, model, trim and your town, not just the dealership name.
• Inventory pages can be crawledSearch results and vehicle detail pages aren't blocked in robots.txt and don't depend on scripts to show their content.
• Sold units are handledWhen a vehicle sells, its page redirects to similar inventory or is marked sold. It doesn't become an error page.
• Pages exist for what people searchModel pages, service pages and location pages for the searches you want to show up for.
• Structured data is in placeDealer and local business details on the home and contact pages, vehicle details on VDPs.
• A sitemap is submittedAn up-to-date XML sitemap in Google Search Console, including inventory.

Local search

• Sales and service profiles are set upGoogle Business Profiles with the right categories and the right hours for each department.
• Name, address and phone match everywhereSame details on the site, your Google profiles and the major directories.
• Both sets of hours are on the siteSales and service hours, easy to find on a phone.
• Reviews get answeredSomeone replies to reviews, good and bad, within a few days.

Phones and speed

• VDPs load quickly on a phoneCheck a few in PageSpeed Insights on a mobile connection.
• Photos are sized for the webLarge originals aren't served to phones.
• Tap to call and directions workPhone numbers are links; the address opens in maps.

Leads

• Every form reaches your CRMTest each one. A lead that lands in an unread inbox is a lost lead.
• Every lead gets a person and a taskSomeone specific is responsible for the reply.
• You know how long leads waitYou can say, with a number, how fast your store replies.
• Forms ask only what you needName, contact, the vehicle. Fewer fields, more submissions.
• Calls are tracked by sourceYou can tell which calls came from the website and which page.

Tracking

• Analytics counts forms and calls as conversionsNot just page views.
• Search Console is verifiedAnd someone checks it for errors.
• Someone reads the report every monthAnd it changes what you do next month.