Websites · CRMs · Custom software
Built for your business. Engineered to grow it.
Websites that bring customers in, CRMs that make sure every one of them gets a follow-up, and tools built around the way you already work.
What we build
Your business, better connected.
A website that brings customers in, a CRM that makes sure every one of them gets a follow-up, and custom solutions built around how you work.
Custom CRMs
Your contacts, pipeline, and follow-ups. One system, built your way.
Explore serviceA site that gets found, then gets the call.
- Design & build. Fast, accessible pages designed around your brand, not a template.
- SEO. Pages written and structured for the searches your customers actually make.
- Local search. Your Google Business Profile set up and kept current.
- Hosting & care. Updates, backups and fixes, handled.
- Tracking & reporting. See where visitors come from and which pages bring in leads.
Every customer, every follow-up, in one place.
- Contacts & timeline. Every call, text, email and appointment on the customer's page.
- A pipeline you define. Stages named the way your team already talks.
- Follow-ups that don't slip. Tasks and reminders attached to the customer, not a sticky note.
- Activity against daily goals. See who's working today, while there's still time to act.
- Bring your data. Import contacts from the spreadsheets you already have.
Software for the jobs apps don't cover.
- Internal tools & dashboards. Screens built around one job your team does every day.
- Integrations & APIs. Connect the systems you already use, so nobody types the same thing twice.
- Automations. Imports, reminders and reports that run on their own.
- Customer-facing tools. Quotes, estimators and checklists on your site, like our free tools.
- Security from the start. Access controlled at the database and changes logged, the way we build our own CRM.
Our work
What we've built.
We build and run products of our own, so we know what it takes to keep one working after launch.
Optimized Star CRM
An activity-tracking CRM for car, powersports, RV and marine dealerships. It counts every call, text, appointment and follow-up against a daily goal for each department.
ServicedCar
Search by ZIP code to find auto repair shops, then compare the service contracts they accept, their labor rates, hours and guarantees before you call.
Visit servicedcar.comHow we work
Four steps, no surprises.
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01 /
Listen
We learn how your business runs today: who your customers are, how they find you and what happens after they reach out.
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02 /
Design
You see the site or the CRM before it's built, and we change it until it feels like yours.
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03 /
Build
Working previews as we go, so feedback lands while it's still easy to act on.
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04 /
Launch & grow
We launch it, host it and keep improving it, with reporting that shows what's working.
About
A small team that builds what it uses.
Optimized Star started in the dealership world, where the gap between a lead coming in and someone following up costs real sales. That's why we build websites and CRMs together: one brings customers in, the other makes sure nobody gets forgotten.
Our CRM for dealerships is in pilot now, and Elite FI Partners is our first channel partner. We build websites for local businesses of every kind.
- Your customers stay yours. Every business's data is walled off at the database, not just on screen.
- Support access is logged. If we ever need to look inside your account, it's time-limited and visible to you.
Have a project in mind?
Tell us how your business works. We'll show you what we'd build.